Specialty retailer dives into social media with interactive fun while offering action sports athletes “Proof you should gear up!”
Carlsbad, CA - August 27, 2008 – C.Y.A. Protective Gear, a new retailer of safety gear for sports, and Loop’d Network™, the leading social network for action sports and youth culture, today launched the “Crash Bus” online community at (www.crashbus.com). A killer way to engage young action sports athletes, Crash Bus features a video challenge between members to submit their “crash videos” and compete for a coveted “seat on the bus”. Members will have the chance to “ride” weekly and C.Y.A. will provide opportunities to win protective gear as a reward for the best of the best.
“The irony is that we are really using Crash Bus to underscore the importance of gearing up to athletes and enthusiasts alike”, said Jason Zinn, President of C.Y.A. Protective Gear. “Safety gear can prevent serious injuries and even save lives, but you can’t preach to this audience. Everyone loves a good crash, but no one wants to see anyone get hurt. These crash videos either demonstrate what can happen when you are not protected, or show that choosing to wear protective gear can mean the difference of walking away or not. Partnering with Loop’d to create a strong association and re-enforcement through community is what we are going for here; Crashes happen, so it’s smart to protect yourself.”
The community will also offer members sponsorship opportunities, contests, and discounts on protective gear including Helmets, Pads, Knee and Ankle Braces, Back and Spine Protectors, Neck Braces, Mouthguards and more from top brands like Dainese, EVS Sports, SixSixOne, Bell, Shock Doctor, Pro-Tec, DonJoy and Aircast.
“Crash Bus is a unique community on the Loop’d Network that also delivers an important message”, said Scott Tilton, chief executive of Loop’d Network. “C.Y.A. has found an innovative way to engage athletes in an interactive community while reminding them that Protective Gear can reduce injuries and in some cases save lives. It all fits together as a part of the member experience on Loop’d.”
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To join the C.Y.A. community and win a chance to ride the bus visit www.crashbus.com to register and create a profile. Once registered, members can interact and enjoy all the benefits of the community and explore across the Loop’d Network.
About C.Y.A. Protective Gear
C.Y.A. is the choice for action sports and team sports athletes alike. Focused on offering the best sports safety gear and pads, C.Y.A. is the number one destination for quality protective gear, competitive pricing, superior customer service, 24/7 access to the site and customer accounts, and a complete source of information for injury prevention and treatment. For more information, visit www.CYAProtectiveGear.com.
About Loop’d Network
Loop’d Network is THE social network for action sports and youth culture. A place for Pros, Am’s and Fans to share with friends, discover what’s happening in their favorite sports, showcase their talent, and explore life. Our unique approach to social media and brand engagement provides unprecedented opportunities to personally connect with a highly influential youth demographic in more relevant and authentic ways. For more information, visit www.loopd.com.